Through digital marketing and e-commerce solutions in which all its points of contact favor customer experiences, Bayern Munich dedicates its efforts to expand its number of followers worldwide The head of the Bundesliga , and one of the most important references on the planet when it comes to football, Bayern Munich has implemented a digital and technological strategy that has led to successes, both on and off the pitch.
As such, 30 to 40 percent of its SMS Marketing Service sponsorship revenue comes from digital sources, in addition to the fact that about half of its merchandise earnings are generated through its online store. This adds up to the team's brand valuation of just over €2.4bn, making it the fourth most valuable club, below Manchester (€3.1bn), Real Madrid (€3bn) and Barcelona ( 2.8 billion), according to figures from KPMG.
Digitization is the best opportunity for a club with regional roots like Bayern to catch up with the rest of the world," Stefan Mennerich , director of media and communication for the team, said in a letter. "This technological vision allows us to offer the best experience for the user and achieve a global brand presence," explained the manager. With more than 600 million fans, the club's efforts to connect with more potential new customers.