The premiere of toy story 4 has been a marketing event, a large number of brands have joined to try to take advantage of this link with the viewer. Adidas is one of them. Toy story 4 debuted in theaters and became the box office leader the three planned deliveries together raised more than 1,919 million dollars brands like adidas seek to take advantage of the engagement of this franchise in short, toy story is one of the animated film franchises with the greatest engagement among the public, we are talking about a story that marked generations and continues to connect with new fans.
The premiere of the fourth (and apparently last) installment has been a marketing event, a large number of brands have joined to try to take advantage of this link with the viewer, and adidas is one of them. Inspired by woody and buzz lightyear the sports brand took advantage of the premiere of the pixar film to officially launch a special edition called toy story 4 x ultraboost 19 , which consists of two models with Professional Person Email List designs inspired by two of the most emblematic characters in the franchise: woody and buzz lightyear. . Although information about this collection had already been leaked , adidas decided to wait to see the effect of the premiere of the film directed by josh cooley and, although the bonnie effect aroused the antipathy of a certain sector of the public, the truth is that it has had a acceptable reaction at the box office.
The best vpn solutions according to the first reports, on the weekend of its debut it grossed some 118 million dollars in theaters in the united states, while globally it exceeds 238 million, according to data from comscore; in mexico alone, it grossed more than 455.6 million pesos (about 23.74 million dollars), according to canacine. This is the reaction that was expected from the public, which is why companies like adidas have sought to capitalize from their trenches on the love they have for franchises. It was first launched in the german brand's store in the united states, but in mexico they are also available and a total of four models are offered on its website. But, the german firm not only launched the toy story 4 x ultraboost 19, it also decided to take advantage of this licensing with reebok (it owns marta) with a model that also has a design inspired by woody and buzz lightyear.