Build credibility Look professional Nurture leads Inbound marketing Promote brand loyalty Increase website traffic Generate sales Keep your contacts informed Keep your contacts engaged Remain top of mind So in a nutshell, if you have a business, you can benefit from well-crafted email marketing campaigns, regardless of industry. via GIPHY Email Marketing Challenges Ok. So now that you have a better idea of how an email marketing campaign should be crafted let’s take a look at some of the most common challenges.
This will help you plan accordingly and focus a little bit more effort and energy to prevent some of them from happening: Coming Up With Enticing Subject Lines The shorter and snazzier the content, the harder it is to write it effectively. First of all, you want to keep it at a 60 character limit. Yet, you Egypt Phone Number also want to tell the reader exactly what they’ll find when they open the email and personalize it. Getting Marked as Spam Email server providers tend to block certain types of email communications. These include messages that are in all CAPS, too much bolded content, or include too many exclamation or question marks.
Other factors include triggering words such as business opportunity” (pretty much anything that sounds too commercial, pornographic, or like someone is trying to recruit you to an MLM). Undelivered Emails Emails can be undelivered for any of the soft or hard bounce reasons explained above. It’s also possible for emails to be undelivered if they have a typo, or if too many people have reported your emails as spam. When this occurs, a lot of your subsequent communications will bounce or end up in their spam folder. Your emails could also be undelivered if the email size is too large.